26 May Producer
I connected with this company through an industry referral. They needed immediate help creating a virtual filming strategy when in-person and studio production was halted due to COVID-19 restrictions. As a leader in the pharmaceutical industry, they had daily needs for video content—patient testimonials, brand promotions, health care provider education—as well as internal messaging, meetings, conferences, and events. I was asked to bring my media industry experience and brand innovation insights to these assignments.
We established a virtual and remote production system that is both safe and effective, although we’re working under extreme limitations. Despite that, we ended up exceeding the usual needs while cutting costs and increasing revenue. I work on multiple projects at a time, coordinating production on a national scale, and I oversee all related operational processes such as the budgeting, reporting, vendor contracts, talent resourcing, and client management.